Traditional websites are optimized to fit on large desktop monitors whereas a mobile optimised website takes into account the much smaller screen size of your mobile phone meaning that the sites are leaner, faster, and more specific so that your customers can get the information they need quickly, with less scrolling and clicks ensure a quality user experience.
Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Mobile websites are specifically designed for mobile standards and optimal download time, which means less waiting and more browsing.
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call & mapping functions. Over 90% of mobile users are typically looking for address and contact information when they visit your mobile website.
A mobile website can be accessed anywhere, any time on any mobile or smart phone.
A mobile website puts you in a position to stand out among your competitors – if your website doesn’t look good on a smartphone users will move on to one that does. A mobile website ensures that you – not your competitors – capture visitor